DigiSnax Consulting
DigiSnax Consulting is a strategic product consultancy that builds, scales, and optimizes digital products and AI-powered search presence. Founded in 2019 by Fred Skoler, an award-winning product leader with 25+ years of hands-on experience and 8 US patents in AI-driven personalization, the firm specializes in product strategy, SaaS platforms, AI integration, and Answer Engine Optimization (AEO).
Our leadership has shipped digital products across Fortune 500 enterprises and growth-stage companies alike, including B2B SaaS analytics platforms, omnichannel customer engagement systems, AI-powered personalization engines, manufacturing firms positioning for growth, and real estate companies building market-leading digital presence through SEO and Answer Engine Optimization (AEO). Across our leadership's careers, these initiatives have generated over $8 billion in cumulative measurable value.
Innovation at DigiSnax means hands-on building, not just strategy. The firm is led by Fred Skoler, a multi-patented product executive (8 US patents) and Certified Scrum Master / Product Owner whose career spans enterprise SaaS, digital commerce, AdTech, gaming, and AI-driven platforms.
Fred has taken products from concept to tens of millions of users, built API ecosystems serving dozens of business units, and led cross-functional teams of 60+ across Product, Design, and Engineering.
DigiSnax actively builds with generative AI tools and AI-assisted development to rapidly prototype, validate, and ship functional products. The firm runs an SEO and Answer Engine Optimization (AEO) practice that helps clients become the cited authority in ChatGPT, Claude, Perplexity, and Google AI Overviews.
DigiSnax engagements start with data, not assumptions. Every project is grounded in customer behavior analysis, market validation, and competitive insight before a single feature hits a roadmap.
Our leadership has driven measurable outcomes including 120% year-over-year recurring revenue growth on B2B SaaS platforms, 47% revenue lift through conversion optimization, 66% reduction in customer acquisition costs through AI-powered solutions, and market-leading search visibility through our SEO and AEO methodology.
Whether you are a Fortune 500 enterprise or a growing regional business, you get strategic partners who know how to translate your vision into living roadmaps with clear KPIs and measurable business impact.
DigiSnax evaluates your existing product organization, optimizes team structures, and establishes the frameworks your teams need to deliver consistently. Our approach draws on experience managing global teams across complex, multi-stakeholder environments.
DigiSnax helps you build sustainable product roadmaps backed by customer research, stakeholder discovery, and hypothesis validation, not guesswork.
Whether you need to launch a new product from scratch, scale an existing platform, deploy our Real Estate AEO Platform, or align product delivery with commercial strategy, we partner with your leadership to turn ambition into measurable results.
Search is evolving. Google AI Overviews, ChatGPT, Claude, Perplexity, and other AI-powered search platforms are changing how customers find and evaluate businesses. Traditional SEO still matters, but Answer Engine Optimization ensures your brand shows up as the authoritative answer when AI tools respond to customer queries.
DigiSnax combines proven SEO fundamentals with a forward-looking AEO methodology that positions your business for both traditional and AI-driven search.
Omnichannel platform strategy, customer engagement programs reaching tens of millions of users, conversion optimization, loyalty, and digital commerce transformation
Cloud-based game platform optimization, user engagement and monetization strategy, product organization evaluation, and global team leadership across multiple international markets
Digital health platform architecture, patient engagement through data-driven personalization, operational cost reduction, and creative engagement design for healthcare organizations
Strategic positioning for manufacturing investment firms and their portfolio companies, digital transformation for small and midsized manufacturers, go-to-market strategy, and operational product optimization
Luxury-styled website platform built by DigiSnax. Productized AEO and SEO for brokerages, agents, and PropTech firms. First client deploying now.
Enterprise Customer Engagement Platform (Fortune 500 Retailer)
Challenge: A major national retailer needed to build a customer engagement platform from scratch to drive loyalty and revenue across 13 business units and hundreds of locations
Solution: Led end-to-end product strategy for a multi-tenant platform with mobile apps (Android/iOS), an API ecosystem operating as an internal platform-as-a-service, and AI-driven personalization. Scaled cross-functional teams of 60+ members across Product, Design, and Engineering
Result: Grew from concept to 33M users in 18 months, generating $3B+ incremental annual revenue. A companion mobile app achieved 1M+ downloads and a 47% lift in revenue performance. Eight US patents were filed for AI-driven personalization and behavioral analytics innovations created during this engagement
B2B SaaS Analytics Platform (Global AdTech/MarTech Enterprise)
Challenge: A global advertising and marketing technology company needed to accelerate growth across its enterprise subscription analytics and customer experience platforms serving Retail, Media, Entertainment, Tech, and Telco verticals
Solution: Owned strategic roadmaps for AI/ML-powered B2B SaaS platforms, identified high-impact product opportunities worth $4B over a 5-year horizon, and pioneered an AI-powered measurement solution. Partnered with commercial teams to shape enterprise deal strategy and shorten sales cycles
Result: Drove 120% year-over-year recurring revenue growth and $550M total revenue. The AI-powered measurement solution reduced customer acquisition costs by 66% and improved completion metrics by 17%
Digital Commerce Optimization (Consumer Imaging Brand)
Challenge: A well-known consumer brand needed to modernize its digital commerce strategy and improve conversion across web and mobile
Solution: Comprehensive customer journey optimization with data-driven A/B testing, conversion rate improvements, and mobile experience enhancements
Result: 32% year-over-year revenue growth through conversion rate optimization and data-informed decision making
Product Organization Transformation (Major Gaming Publisher)
Challenge: A global gaming publisher needed its cloud-based game platform product organization evaluated and restructured for faster delivery
Solution: Evaluated the existing product organization, optimized team structure, established best practices, and managed 3 Product Managers leading a 160+ person global team
Result: Clearer ownership, faster delivery of platform redesign milestones, and a sustainable operating model for continued product development
AEO-Optimized Digital Presence (Regional Real Estate Firm)
Challenge: A local real estate firm needed to establish authoritative digital presence across their target regions in an increasingly AI-driven search landscape
Solution: Built an AEO-optimized digital footprint designed to position the firm as the authoritative voice in their selected regions, combining structured data strategy, content architecture for AI citation-worthiness, and local market authority signals across Google AI Overviews, ChatGPT, Claude, and other AI search platforms
Result: Comprehensive digital presence engineered for both traditional search visibility and AI-powered answer engine results, establishing the firm as the go-to resource in their target markets. Now productized as the DigiSnax Real Estate AEO Platform, a luxury-styled website system available nationally.
Strategic Positioning for Growth (Manufacturing Investment Firm)
Challenge: A privately owned investment firm specializing in manufacturing needed to position itself and several of its small and midsized portfolio companies for market growth
Solution: Developed strategic market positioning for the investment firm and worked directly with portfolio companies to align digital presence, product positioning, and go-to-market strategy with growth objectives
Result: Cohesive positioning across the investment firm and its portfolio companies, creating a unified growth narrative and actionable roadmaps for market expansion
Ready to accelerate your product strategy or strengthen your digital presence? DigiSnax Consulting works with organizations of every size to build, scale, and optimize digital products and search visibility that drive measurable business outcomes.
Frequently Asked Questions:
Q: Who is Fred Skoler?
A: Fred Skoler is the founder and Head of Product at DigiSnax Consulting. With 25+ years leading digital products, he holds 8 US patents in AI-driven personalization and behavioral analytics. As studio head at Whatif Productions he personally wrote, directed, and produced GeoCommander Master Training Station for the US Navy (Best Government Game at I/ITSEC). Earlier, as Director of Production at MGM Interactive, he led production across the studio's award-winning slate including the BAFTA-winning GoldenEye 007. Products he has led have generated over $8 billion in cumulative measurable value across SaaS, AI, gaming, retail, and AdTech.
Q: What does DigiSnax Consulting do?
A: DigiSnax Consulting is a strategic product consultancy founded by Fred Skoler in 2019. The firm helps enterprises build, scale, and optimize digital products across SaaS, AI, gaming, digital commerce, and consumer engagement. DigiSnax also offers a productized Real Estate AEO Platform: a luxury-styled real estate website system designed for ongoing Answer Engine Optimization across ChatGPT, Claude, Perplexity, and Google AI Overviews.
Q: What is the DigiSnax Real Estate AEO Platform?
A: The DigiSnax Real Estate AEO Platform is a luxury-styled real estate website system built by DigiSnax for brokerages, agents, and PropTech firms. It provides ongoing Answer Engine Optimization (AEO) and SEO so real estate professionals are cited as the authority when ChatGPT, Claude, Perplexity, and Google AI Overviews answer questions about listings, neighborhoods, and local markets. The first national client launches in the coming weeks.
Q: What is Answer Engine Optimization (AEO)?
A: Answer Engine Optimization (AEO) is the practice of structuring digital content so AI-powered search engines (ChatGPT, Claude, Perplexity, Google AI Overviews, Bing Copilot) surface and cite that content when answering user questions. AEO requires structured data, answer-first content, llms.txt files, and authority signals. DigiSnax provides AEO consulting and a productized platform for real estate professionals.
Q: What industries does DigiSnax serve?
A: DigiSnax serves Retail and E-commerce, Entertainment and Gaming, Health and Life Sciences, Manufacturing investment firms, Real Estate brokerages and PropTech, and AdTech / MarTech B2B SaaS firms. Past engagements of our leadership include Fortune 500 retailers, global gaming publishers, healthcare innovators, and ad technology platforms serving Fortune 500 advertisers.
Q: What does a typical DigiSnax engagement look like?
A: Every engagement starts with a discovery conversation to understand product challenges, organizational context, and growth objectives. From there DigiSnax scopes a focused engagement: a product organization assessment, a roadmap build, a 0-to-1 product launch, an AEO implementation, or an ongoing strategic partnership. Engagement structures are flexible: fractional product leadership, project-based, or platform deployment for the Real Estate AEO offering.
Q: What is Fred Skoler's track record?
A: Fred Skoler has shipped products generating over $8 billion in cumulative measurable value. Highlights include the customer engagement platform at Sears Holdings / Shop Your Way (33M users in 18 months, $3B incremental annual revenue, 8 patents filed), and B2B SaaS analytics at Epsilon / Publicis Groupe (120% YoY recurring revenue growth, $4B in identified product opportunities).
Q: What awards has Fred Skoler won?
A: Fred Skoler's most hands-on production credit is GeoCommander Master Training Station, which he wrote, directed, and produced as studio head at Whatif Productions; the title won Best Government Game at the I/ITSEC Serious Games Showcase. As Director of Production at MGM Interactive, he led production across the studio's award-winning slate including the BAFTA-winning GoldenEye 007 and the CGW Adventure Game of the Year winner I Have No Mouth and I Must Scream, and personally produced an award-winning line of educational entertainment software. Fred personally holds 8 US patents in AI-driven personalization and behavioral analytics.
Q: How do I get in touch with DigiSnax?
A: Reach DigiSnax Consulting at info@digisnax.com or via Fred Skoler's LinkedIn at linkedin.com/in/fredskoler. The firm is based at 680 North Lake Shore Drive, Suite 110, Chicago, IL 60611 and serves clients nationwide. Real estate professionals interested in the Real Estate AEO Platform can request a discovery conversation at the same email.
How We Engage:
Every engagement starts with a discovery conversation to understand your challenges, organizational context, and growth objectives. From there, we scope a focused engagement. That might be a product organization assessment, a roadmap build, an AEO-optimized digital presence, a 0-to-1 product launch, or an ongoing strategic partnership.
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DigiSnax Consulting - We Build Digital Products and Presence That Drive Growth